Overview

Located in the industrial section of South Kearny, New Jersey, MAC is regarded as a highly recognized producer of best-quality equipment and products for the transmission, distribution, and control of electrical power. Ever since its inception over 50 years ago, it has been producing high-quality products for the electric utility, electrified transit, construction, and OEM industries.

Although MAC has an incomparable reputation in their field for high-quality products and services, it had an almost non-existent online presence. They approached us to redesign their old website. With a goal to revamp their web presence and introduce new channels of reaching their existing and potential clients, a team was assigned to do a comprehensive
analysis of their business and competitors.

We kick-started the revamping process by giving a refreshed look to their logo. To ensure that the website design is more engaging and attractive, our team had to wireframe a new website from scratch. To empower the client to upload/revise content whenever needed, we had to customize the Content Management System. For the visual appeal of the website, we art directed and produced promo video, shot new images on locations and did product photography.

It won’t be wrong to say that the old website wasn’t doing any justice to MAC’s reputation. We ensured that a fitting website was created to give a drastic boost to the visual presence of their company.